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6 Essential Tools for Content Marketing You Probably Don’t Use

August 11, 2016

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Ah Content marketing… The newest buzzword of 2016 has forced many marketing giants to change their strategies to incorporate this form of advertising, especially when networks such as Taboola and Outbrain allow you to reach a global audience without having to engage in traditional display marketing campaigns. If you have the capital and the knowhow, you can have your ads up-&-running in less than a couple of hours through their different widgets and systems.

Content Marketing

Sounds easy, right?

We’ll actually that is far from the case, most companies enter the content marketing game with the same mindset, only find themselves blowing large budgets on junk traffic, constantly in a race to create black lists and for some strange reason copy the same type of content that works for them on high intent platforms such a Google Search to these content networks – thinking it will work the same. This normally leads to disappointment and eventually them giving up.

The fact remains; if you are simply copying your strategies from other networks to content marketing networks it probably won’t work and all you’ll probably achieve is mediocrity with your campaigns.

Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done. To succeed in this battle you need to use top quality resources to get ahead of the competition, know what type of campaigns have a chance at succeeding and how you can stay ahead of the curve once you having working campaigns.

Whether you are just creating your first content marketing campaign or you’re a content guru here are 6 great tools that you need to be using for your content marketing efforts if you want to stay ahead of the chasing pack.

1. BuzzSumo

buzzsumo

When you want to identify the latest trends in your relevant field, you cannot rely on just guesswork and instinct. While sometimes you have to produce content that is not necessarily trending, but is important for your efforts in the long run as it adds trust and credibility to you and your business, there are also times when you need to catch the rising tide when a certain topic or thing is about to explode.

BuzzSumo allows you to see which influencers and media outlets are at the top of the charts when it comes to their performance of their content. You can also see what topics are doing well and receiving the most engagement, depending on what sort of metrics you want to look at, such as social media engagement or comments.

Using this tool will allow you to become more efficient as you won’t be wasting a lot of time producing content that will not be popular with your target audience.

Site: www.buzzsumo.com

2. HotJar

Hotjar

This is a tool that not many people know about. What if you were told that you can take a recording of exactly what your visitors do when they visit your site? With HotJar you can do just that. You will know that this is a tremendous opportunity to make changes to your site in an easy manner so that these visitors will convert even more.

Whether you want to look at what your mobile or desktop visitors are doing, you can do so with little work at all. User Experience (UX) has become so important in this day and age as there is a lot more content out there competing for people’s attention, so the amount of time a visitor will spend on your site initially is at an all-time low. This means that you have to do everything in your power to figure out what way you can optimise your site so these visitors become customers and repeating visitors.

Site: www.hotjar.com

3. MixPanel

mixpanel

When it comes to measuring the metrics that are most relevant to you and your business, you need to have access to a platform that allows you to break down key metrics anywhere, at any time in a way that is easy to understand.

Many modern metric platforms are overly complicated and do not have great interfaces. This means that you have to cycle through a lot of junk before you get to the juicy and valuable information.

With MixPanel, they give you the ability to create a custom dashboard for all of your key metrics so you can check them quickly and easily, even if you are on the go and on your phone.

Understanding your visitor’s behaviour on your site is of vital importance. This is why a tool such as MixPanel is vital for anyone doing content market in this day and age.

Site: www.mixpanel.com

4. Canva

 canva

One of the most important parts of content marketing is to have your content so visually appealing that a person will click on your link even if they haven’t read the text. By using images that are very appealing visually, you will capture the attention of people when they are quickly consuming different types of content. This will make them stop and make notice.

Thanks to Canva, you have a tool that allows you to easily create beautiful presentations, graphics and images. You don’t have to have a degree in design to be able to create some stunning visual cues. This is a must have when it comes to content marketing if you really want to make your pop.

Site: www.canva.com

5. Grammarly

Grammarly

When it comes to creating content, you can have written an absolutely amazing piece, only for the comments to be filled with grammar solutions. You will probably have been in the reader’s shoes before. You are reading a piece of content but the spelling and grammar issues stick out so much like a sore thumb that you tend to focus more on them than the piece itself.

Grammarly is a great solution for this. It will breakdown variables such as how hard your sentences are to read and understand, identify words that could be changed with better alternatives and so on.

Site: www.grammarly.com

6. TechSors

Content Marketing Portforlio

When it comes to running a business, it can be hard to juggle so many balls at the same time. Most businesses don’t have the time or skill-set needed to put in place a top quality content marketing strategy and execute it effectively.

This is why TechSors is so great; the team can take all of this stress off your plate and deliver an amazing end product.  Whether you need consolation, optimisation or content that is designed to bring you conversions, our team can deliver the goods. With over 7 years experience, working on platforms such as Taboola, Outbrain and Facebook you won’t have to worry about all the intricacies that come with running a content marketing campaign again, just sit back and relax and let us do the heavy lifting.

As you have seen, there are six tools that are vital when it comes to content marketing. These cover the key areas when it comes to the topic and you will be well on your way to improving your marketing efforts if you start using one or more of these tools.

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About the Author
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Adam Perl
Adam Perl is VP Marketing at TechSors, a digital agency that specialises in Content marketing and Web Development. Adam's work experience spans 10+ years of strategic marketing & planning for online international companies in the financial, gaming, eCommerce and the travel industry.