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4 Tips to Choosing WordPress eCommerce Themes

February 14, 2016

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Remember when you had to go to the store to buy food or clothes? Nowadays, WordPress eCommerce websites have become an extremely popular way of purchasing products. Furthermore as eCommerce continues to grow on the web, more and more entrepreneurs are joining affiliate programs, choosing WordPress to set up shop and develop an online store.

Starting a WordPress eCommerce store is pretty simple, at least compared to years ago. You can have an amazing site up and selling pretty quickly, especially if you base your store on a WordPress eCommerce Theme. In some cases you don’t even have to design the site, you can simply take a template and start to customise it by yourself.

WordPress eCommerce Themes

While it may sound easy, there are a few things that you need to take into consideration when developing an eCommerce store. Furthermore, you might need a bit of technical assistance if you haven’t got coding knowledge, especially if you want to develop a store based on WP eCommerce or Jigoshop, In this article, we’re going to show you what to look for when reviewing a WordPress e-Commerce theme. 

1. Is Your Theme Responsive
Responsive eCommerce

Mobile device usage over the last couple years has exploded. While consumer consumption via mobile devices isn’t as popular as through the web, users still like to view, do research and shop around using their mobile phones. When looking for a WordPress e-Commerce theme it is important to read the description of the theme and look for keywords, such as “Responsive” or “Mobile Friendly”. Furthermore, most respectable themes allow you to preview the theme and try it out. So try it on different devices!

2. Look for a UserFriendly BackOffice

CMS backoffice

Theme

Lets face it, if you’re going to be running an WordPress eCommerce Theme site, then you are going to be constantly changing the products you’re selling, the prices and the descriptions. On some of the simple and free themes, this is easier said than done. A good eCommerce website allows its users to easily customise the content of the site. Don’t settle for themes that don’t include good UI, for example themes that have drag and drop features, integrated payment systems and quick views for editing.

3. Technical Support

Technical eCOMMERCE

Most people overlook this important factor when choosing an eCommerce theme. While most of the themes are flexible and allow you to customise them, often eCommerce website owners will need specific adjustments done to the theme to match their exact business model. You will find that you will sometimes need support from the theme owner. Furthermore, for those of you who are not programmers and don’t have coding experience, some of the themes can be pretty messy behind the scenes. This can cause slow loading times, bugs and other errors that will prevent the theme from functioning properly. Technical support from the theme’s developers is always a must, especially as they are the only ones that really understand the theme in depth.

4. User Experience

User Experience

User experience always plays a huge role when selling products. Just imagine, a user lands on your site looking for a specific product that you have, but can’t find it because the navigation on your site is to complicated. It is important that your customers have a great experience on your website and can buy products with ease. Whether you use the template you choose as is, or hire developers to adjust the template to tailor your needs, you want the site to look and feel amazing. We advise you to take a tour of the theme you buy and try it it out. If you can find your way around, so will your customers be able to as well.

Our Final Words

At TechSors we believe in matching the very best WordPress eCommerce Theme to your needs. We can’t tell you how your store should look like but we can give you practical advise regarding things to watch out for when developing your online store. Contact us for more information about developing your first online store.

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